Marketing Places Europe: How To Attract Investments, Industries, Residents And Visitors To Cities, Communities, Regions And Nations In Europe Philip Kotler

ISBN: 9780273644422

Published:

Hardcover

288 pages


Description

Marketing Places Europe: How To Attract Investments, Industries, Residents And Visitors To Cities, Communities, Regions And Nations In Europe  by  Philip Kotler

Marketing Places Europe: How To Attract Investments, Industries, Residents And Visitors To Cities, Communities, Regions And Nations In Europe by Philip Kotler
| Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 288 pages | ISBN: 9780273644422 | 3.36 Mb

Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places to adapt and conquer the ever-evolving world marketplace.



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