Write Your Own Business Case Studies: Plus Media Releases, Articles, Blogs, Eblasts, and Handouts for a Complete Marketing Campaign Paula Wheeler

ISBN: 9780986620706

Published: April 10th 2011

Paperback

172 pages


Description

Write Your Own Business Case Studies: Plus Media Releases, Articles, Blogs, Eblasts, and Handouts for a Complete Marketing Campaign  by  Paula Wheeler

Write Your Own Business Case Studies: Plus Media Releases, Articles, Blogs, Eblasts, and Handouts for a Complete Marketing Campaign by Paula Wheeler
April 10th 2011 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 172 pages | ISBN: 9780986620706 | 5.58 Mb

In Write Your Own Business Case Studies, Paula guides you through topic and customer selection, interviewing, structuring the case study, and in-depth writing and editing instruction. Youll learn how something so well known as the story structureMoreIn Write Your Own Business Case Studies, Paula guides you through topic and customer selection, interviewing, structuring the case study, and in-depth writing and editing instruction.

Youll learn how something so well known as the story structure from books and movies can bring your business case studies to life and give your company the edge in a highly competitive world. Youll learn the importance of WIIFM (Whats in it for me) and why you must understand and provide for the needs of your reader if you want to succeed.

When the case study is done, youll hold onto your notes to re-use for five more marketing pieces. In part two of the book youll use this information to write handouts, media releases, articles, blog posts, and eblasts.



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